When the MyGolfSpy staff was at Callaway last winter, they stepped us through their entire product line. “Everything we make is really good” – Everybody at Every Golf CompanyĪnd yet, despite the stench of perpetual awesomeness, deep down these guys know that some products are actually better than others – and it comes across when they talk about them. It’s all been solid, but none of it revolutionary.Ībsolutely Callaway has gained momentum, and it stands to reason that even if we’re only talking about a couple of percentage points, TaylorMade would rather not finish behind last year’s numbers.īut despite a multitude of factors that suggest that SLDR is as much about putting new product on the shelves as anything else, I’ve come to believe that TaylorMade actually believes SLDR is a special driver.Īsk anybody at any golf company and they’ll say the same thing:
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TaylorMade is being pushed, and when you take an objective look at their post R11 driver releases it’s hard to argue they’ve released anything of real consequence. The Truth of the MatterĪs with most stories where viewpoints diverge, the real story of the apparently early release of the SLDR driver almost certainly lies in the middle.Ībsolutely, competition is stronger than it has been in years. TaylorMade would say they’re releasing SLDR now because innovation can’t wait – not because Callaway just released a new driver too. Revenues are down, but percentage-wise it’s just a couple of ticks, which isn’t bad when you consider the brutal winter that hurt everyone’s bottom line.ĭesperation is a stretch when you have the number one selling driver in golf.
The market share drop was expected, and TaylorMade’s cut is still more than 2 times that of their nearest competitor. To one degree or another, most of them make sense. I’ve heard plenty of theories as to why TaylorMade would release the SLDR now instead of waiting until next February. The only emotion SLDR seems to be stirring is anger. This is just more of the same.įactually, if we’re counting Tour, and Tour Issue, and new paint jobs, it’s really only the 6 th, which is still a lot (some would say too many).
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I know what you’re thinking…This is just TaylorMade being TaylorMade and releasing 10 drivers in a season. I love a new driver, as much as…hell, more than anybody, and even I’m struggling to muster any excitement. The wow factor, for a multitude of reasons is almost zero.
Here’s the issue apart from the most hardcore TaylorMade fanboy, I can’t find anyone who is legitimately excited about this driver. No exaggeration, I’ve written nearly 10,000 words on the subject, and haven’t found 2000 that I’m happy with. I’ve spent the last several days banging away at my keyboard trying to tell you the story of the SLDR driver. Frankly, I’m not entirely sure what to make of it. It’s one thing to release a larger head, a smaller head, a head with upgraded adjustability, a head with a glued hosel, a head with a new paint job…TaylorMade has done that sort of stuff in the past, but a mid-season, new line replacement for their flagship model?
The TaylorMade SLDR is the direct replacement for the TaylorMade R1 (released 6 months ago)…and by extension the R1 Black (released 2 months ago). In case any of this is the least bit unclear to you, let me spell it out. SLDR is TaylorMade setting sail with a new flagship driver right in the middle of the damn golf season. SLDR isn’t like when Callaway released an ultra-lightweight, semi-niche driver where they can argue they’re not flooding the market they’re just trying to round out the lineup. TaylorMade SLDR – Order Now ($399) A New Flagship Driverīefore I talk about what SLDR is, I have to tell you what SLDR isn’t.
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